A Rose when called by any other name would smell as sweet, right? But does this logic, the names of companies? Let us see.
Now that you have started your business and you need to choose a name, and it involves taking certain things in mind. Remember, your company’s image in people’s minds will be formed from the name you choose. Let us look into all the aspects you need to consider, one by one.
First and foremost, are already in the process of your company name, choose one that is easy to remember. People easily remember such “Microsoft” and “Apple”, is not it? Your company name should also be memorable and not a tongue twister.
Make sure that you are getting opinions from friends and family. Ask them for honest opinions. Get to know them if they have any suggestions and if they have, get the company name from them. What is the harm? After all you do not have to pay them as in the case of a business naming service.
A key issue here is to cross out all names that sound similar to other companies on your list that you run the risk of getting into the copyright or trademark legal battle. There are scores of names to choose from and it’s not worth taking the risk.
One more important factor that you need to remember is the fact that we live in a day and age of Internet. Your business’ name should be Internet -savvy. You should be able to register online source of business names. Remember that there is strong competition to get the domain name choice. So it makes sense that you check for the availability of a particular domain name before choosing a company name.
Another important thing to consider is that your name should be such that it does not dated. There might be some names that may not be relevant thirty or fifty years down the line, you see. Business name needs to grow along the company.
Proceed to the point, the business name you choose or receive from the company naming services should be such that it allows your company to grow. For example, do not choose a name, such as “New York shopping”, where the company will always be seen to be one that spread is limited to the city.
One good option would be to go for personal names. “Dell Computers” is a famous example for you. Ultimately though, it’s your choice. Make sure though that you have to take into account all of the above, because it will help you create a business name.